1. COPPA relates to sites or online solutions being “directed to kiddies. ” exactly just What determines whether or perhaps not a site or service that is online directed to kids?
The amended Rule sets away a wide range of facets for determining whether an internet site or online solution is directed to young ones. These generally include subject material associated with the web web site or solution, its artistic content, the application of animated characters or child-oriented tasks and incentives, music or other content that is audio chronilogical age of models, existence of youngster superstars or celebrities whom attract young ones, language or other faculties associated with site or online solution, or whether marketing marketing or showing up on the internet site or online service is directed to young ones. The Rule additionally states that the Commission will think about competent and dependable evidence that is empirical audience structure, along with proof in connection with intended market for the web web web site or solution. See 16 C.F.R. § 312.2 (meaning of “Web site or online solution directed to young ones, ” paragraph (1)).
As described in FAQ D. 5 below, the amended Rule additionally considers an online site or service that is online be “directed to kiddies” where it offers real knowledge that it’s gathering private information straight from users of some other site or online solution that is directed to kids. See 16 C.F.R. § 312.2 (meaning of “Web site or service that is online to young ones, ” paragraph (2)).